![]() ![]() ![]() The risk is that people at home or on board might change their behavior or even manufacture drama for views. Social media users are effectively "opening the door to plot lines that create reality around the people who are just on the ship to enjoy themselves," Cohen added. Whereas TV producers typically hold the keys to casting and plot points, it's the viewers who are shaping the #CruiseTok narrative, by reacting to and interacting with the passengers' posts in real time. Nine months on a cruise ship is just the kind of "social incubator" that's so central to reality TV, said Jamie Cohen, a media studies professor at Queens College who began his career as a reality television producer.īut he says there are some key differences. "The way that we're getting higher-produced content from some people and then some more raw, gossipy content from other people really does feel like you could stitch everything together and make an episode for every single day," she added. "It's been fun to kind of just follow what truly feels like a TikTok reality show," said Kara Harms, the founder of a lifestyle travel website who has been posting videos and a now-viral bingo card about the cruise from her home in San Francisco. They've been answering questions and updating viewers on the cruise's latest new "characters" and storylines, from minor flooding to a rumored wine shortage.īy the start of the 2024, the hashtag #UltimateWorldCruise had surpassed 150 million views and become its own form of must-see TV, all on TikTok. who are cross-referencing, synthesizing and analyzing their videos in posts of their own. They include the accounts of more than two dozen fast-emerging "cruise influencers" on board, as well as a growing handful of content creators across the U.S. In the absence of camera crews, viewers have turned to TikTokkers to follow along for the journey. Someone is going overboard, I want to watch," Sebastian said in a December TikTok that's since gotten more than 1.3 million likes. Sebastian, a 33-year-old content creator based in Los Angeles, was one of them. Many posted that they wished reality TV cameras would come on board to document it all. ![]() And they relished the potential for drama, especially since aspiring passengers can theoretically join at any time for individual "segments" before the cruise docks in September. Onlookers wondered about the practicalities of life on board the cruise, which was first announced in late 2021 and starts around $59,999. Their videos flooded TikTok almost immediately, captivating viewers at home. They posted highlight reels of their excursions at ports throughout the Caribbean and South America, the first of hundreds of stops on their nine-month journey around all seven continents. Marc Sebastian, like many people, first started seeing the cruise videos around the holidays.Īfter Royal Caribbean's " Ultimate World Cruise" set sail from Miami in mid-December, many passengers started filming their daily routines at sea, from hanging wet laundry in their cabinet-sized bathrooms to piling their plates high at the dining room buffet. ![]()
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